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"The experiment was so successful that I decided there must be mainstream potential for a service like this.The average campaign generates at least 15 or 20 leads at the moment." It is impossible to protect an idea like Lovebook: users could take out paid ads on Facebook themselves and cut out the middle man.Op Dating2000kun je in een vertrouwde omgeving, eenvoudig en op een veilige manier op zoek naar nieuwe contacten Na het aanmaken van je profiel krijg je de beschikking over een anonieme mailbox waar je het berichtenverkeer veilig kunt beheren daarnaast heb je de beschikking over uitgebreide contact en zoekmogelijkheden, inclusief zoeken op trefwoord.

Facebook's guidelines prevent dating sites from using the paid advertising slots to promote themselves, but individuals looking for love are free to advertise, claims James.

"We think it could be especially popular with people aged 40 and over, because they are already comfortable with Facebook," he says.

"They might not want to try a dating app, but something like this will feel more straightforward." However, the first-time entrepreneur admits that some people could find the Lovebook concept "creepy".

After processing your payment via Paypal, Lovebook creates a unique profile page for the customer, using three photos, and buys targeting Facebook advertising for the campaign. You pitch for love will be shown in paid ad slots across your targeted groups, reaching tens of thousands of people.

"These ads have the potential to go viral," says James.

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"But if you promote it from your own Facebook page, your ads are likely to appear on friends' and family's pages," says James.