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Experts say online dating sites see a huge traffic increase between Christmas and Valentine’s Day.
With the number of visitors these sites get each month, that increase is pretty significant: Some current estimates report between 10.5 and 23.8 million unique visitors per month for two major dating sites.
“[Sites like] Ok Cupid give people a mechanism to combat the anxiety of being single,” said Ana B., 24, of New York City.
Instead, both joined the site after ending long-term relationships and moving to a new city without many friends.
They both used the site to meet more people and go on more dates, while using their limited free time efficiently.
Research suggests that, while it is possible to predict whether two people could enjoy spending time together in the short term, it’s (nearly) impossible to scientifically match two people for long-term compatibility.
The strongest predictors of a good, functional relationship are how a couple interacts, and their ability to handle stress — two things that science says current dating website algorithms can’t predict and online profiles can’t demonstrate.
In many ways, online dating resembles offline dating — the resulting relationships are no different. So why do so many millions turn to the Web to find love?