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Hand in hand with that phenomenon consumers or users needed to learn to trust online profiles (Sundararajan, 2016).
As mentioned before the easiness of communication was also named as a motivation for online dating. Love me Tinder: Untangling emerging adults’ motivations for using the dating application Tinder. Therefore the aim of the perfect self-representation in Social Media has grown enormously.Schau and Gilly (2003) are stating that humans are aiming towards projecting a digital likeness and even creating a digital self which is not necessarily coherent with the true- or how they call it the physical self.Moreover, due to globalization and digitalization there was a whole new way of life created which can be called the liquid modern life (Bauman, 2003).In the liquid modern life people think differently about relationships, dating and love.